Israel and American Jews

Why the fuss about the Israeli attempt to reach out to diasporic Israelis?
American Jews took offense. They felt the marketing strategy painted them as both disconnected from Israel and bad for Israelis. Pardon my obtuseness--and some would say my classical Zionist mentality--but why the fuss? How is this not true?
Israelis should worry about yeridah; though the Start-Up Nation gurus extoll "portable Israel" as if its the Information Age's equivalent of the Torah as a portable Jewish homeland, they're hardly the same. Israel is an actual place, a state and society, whose very existence depends not just on security matters, but its ability to remain demographically viable. So is the reality of a large Israeli diaspora worrisome? How can it not be? That's not to mention certain specific sectors like the academy, where the brain drain worsens daily.
Ok, I hear you say, that may be true, but why the crude, mawkish commercials?
Anyone who works in Jewish life knows that Israelis here in the states can be hard to reach. Many of them behave like all immigrants; they instinctively gravitate to their like. That's fine. But their Jewishness, however complex and complicated in Israel, remains inextricably tied to Israel: its civic religion, its institutions, etc. Since little or none of that exists in diaspora, why are we surprised when many "non-religious" Israelis struggle to find their place in American Jewish life.
Finally, does anyone really believe that being here, where high school kids focus more on Stanley Kaplan than on deciding which unit one will be going to in the army, makes no impact on an Israeli's connection to Israel? Of course it does. These are two radically different societies, in spite of unceasing heavy-handed attempts to promote their congruence. That may be true compared to the strangeness of Islamic and or Arabic states, but that's really not the point.
So too with wounded feelings of American Jews that they feel that Israelis depreciate American Jewish connection to Israel. How many American Jews visit Israel? How many make aliyah? How many would like their kids to live there? How many--whether because of assimilation or genuine philosophical struggling--feel at least somewhat estranged from an ethnic Jewishness that their parents and grandparents embraced, centered on peoplehood tropes like the Holocaust and the founding of the state of Israel? As wonderful as AIPAC Policy Conference is, most American Jewry is not there, neither in body nor in spirit. Yes they want Israel to exist, but in what way is it actually consequential in their lives?
The bottom line is that these are two different Jewish communities, for better and for worse. One invented off of a religious paradigm borne out of Protestantism and the Enlightenment; the other romantically rebelled and internalized the need for a nation-state of its own for the sake of political and cultural renewal. Each benefits the other; each damages the other. Let's actually talk about this, rather than hunkering down and taking offense when the other acts for its own benefit. Israel should continue to work to create or recreate strong connections between the motherland and its wandering Jews, and American Jews should understand that without defensiveness. And Israelis should learn to appreciate the vitality and diversity that has marked American religion generally, and American Jewishness in its own more modest way.